![]() That’s why, over the past year, we’ve launched Google Tag Manager 360, and have been working to build features that better address the needs of enterprise customers. ![]() Save and publish your changes.Companies of all sizes use Google Tag Manager, but larger organizations often have very different needs than others. To set the parameter value, click on the Add Variable icon on the right and select the variable we created for "event-param1". Pick a name for that parameter (it must consist of letters, numbers, or underscores, and it must start with a letter). In your workspace, go to Tags and open the one containing your GA4 Event to edit it.Ĭlick on the "Event Parameters" dropwndown menu and add a new row. Use "event-param1" as Data Layer Variable Name, name your Variable, and save it. In your workspace, go to Variables > User-defined variables > New.Īdd a new Variable configuration and select the "Data Layer Variable" type. Step 2: Let's create a variable for our new "event-param1" parameter. Let's create a new one and select the "Custom HTML" type, then copy-paste the following code snippet: Step 1: To inject event listeners on our website, we'll need to add the code in a Tag. In this article, in order to demonstrate the capabilities of this feature and offer you an overview of what can be achieved, we will be listening for two events simultaneously: There are many events we can listen with the Crisp SDK, so don't hesitate checking them out in the Extra Resources section. The Javascript functions we will be adding use Crisp's SDK to inform us when a certain action has been done by the user. Now that we've connected GTM and GA4, it's time to add Crisp Event Listeners to our website. Having troubles? A step-by-step guide is also available in Google's official documentation. Your GA4 property will now receive analytics data from your website through GTM. Take the time to name your Tag, save it, and submit the changes to publish it. Step 4: That's it! You should now have the following configuration: ![]() Click on the "Triggering" field and use the one called "Initialization - All Pages". Step 3: We now need to add a Trigger for our Tag. Navigate to "Data Streams" and select the one you are using. Move to "Admin" (bottom-left) and select your account and property. To find your GA4 Measurement ID, you can follow this procedure: Step 2: In the tag type, select "Google Analytics: GA4 Configuration" and enter your GA4 Measurement ID. Step 1: In your GTM workspace, move to "Tags" and click on "New". This will enable us to view analytics for all events occuring through GTM, as well as pass information we will want to track later on. To start off this guide, we will link our GTM account with our GA4 property's data stream. This is easily achieved with this dedicated article. This will generate your Measurement ID which we will use in GTM to connect both. The GA4 setup will only require you to create a Property (which represents your app/website) and its associated Data Stream (representing the data flow of your website to Google's Analytics). You can do so by following the official documentation. To get started, you have to create a workspace in both Google Tag Manager and Google Analytics 4.īecause we will be using GTM to deploy our event listeners and send them to GA4, you only need to install the former on your website. Still not sure which events to track, and how it can help your business growth? Don't hesitate reaching out and chatting with us! Depending on the way you use Crisp, you should be able to build users events for support, marketing & sales teams. ![]() This guide will cover various examples and enable you to set a wide variety of use cases. One of the advantages of GTM is that, once added to your website, it allows you to listen and track various user events without having to directly edit the code of your website.Ĭombined with GA4 and our Javascript SDK, it is a powerful way to analyse your users' behaviour and measure traffic and engagement across your website. How to add more Parameters in the Event's Data Layer Where can I view my Events in Google Analytics 4? Deploying Event Listeners with Google Tag Manager Setting up Google Analytics 4 with Google Tag Manager This article will explain how you can listen for your Crisp's user events by using Google Tag Manager, and how to track these events in the new Google Analytics 4. ![]()
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